Staying motivated is important when you're constantly creating new work, and pushing the boundaries can feel impossible for every new project. We needed something to remind us that being a little wild will help us continue to create work we can be proud of as a studio.
'Into The Fucking Wild' is a motto we strive to work by at The Creative Method; to leap into a world of ideas that challenge the way people see products and brands. Starting with a fuck-off sized mural in the studio, we then added some colour and developed products for the design team to help stay motivated at work.
The mural is a collaboration between Galima and Emma, illustrating two different perspectives on what it is to be wild. The mural was sketched out, then projected and hand painted onto a 10 metre wall in the studio.
Galima (left to 'F') focuses on wicked creatures and overgrown plants that create a wild environment.
Emma ('F' to right) uses characters in disguise as a metaphor for switching on the creative side of the brain. Each character is dressed in a jungle costume, to get in touch with their wild side. These costumes represent a creative state of mind.